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The Importance of a Marketing Content Planner Content planners are responsible for creating a vision of content creation publication, distribution and publication. They also have to track and assess the effectiveness of a strategy. This type of content informs viewers on the products and services provided by the company. It also assists users to solve issues and meet their needs. A marketing content planner can be a spreadsheet, or a third-party tool. The difference is in how you use it. 1. Set Your Goals The famous quote, often believed to be the work of Benjamin Franklin although perhaps never said by him, is true: “If you fail to plan, you are planning to fail.” Moving from a strategic plan to an effective content marketing engine requires structure, workflow efficiencies and clear communication. The process of identifying your goals is one of the most crucial steps in this process. You can begin with high-level goals for your business or utilize the SMART Framework to make them more specific. It is also a good time to review existing content goals and ensure they align with current strategy. Understanding your goals will allow you monitor the performance of each piece of content. This will help you determine what is working and what isn't working which will allow you to make the necessary adjustments and improve the overall performance. This will ultimately ensure that you're achieving your goals overall and delivering quality content to your viewers. 2. Identify Your Audience Knowing your audience will enable you to create content that is relevant, interesting and effective. This can be accomplished by conducting research to identify the characteristics of your ideal customers personas. This can be done by using surveys, data analyses, and other methods to gather details about your customers. By analyzing the results of this study, you can then identify the kinds of content that will be most effective for your business. content optimization ai sickseo.co.uk could range from blog posts and social media posts to webinars and podcasts. Once you've decided on the format that are most effective, it's time to start drafting your content plan. A content planning tool can aid you in keeping track of your marketing goals and make sure that the right people are working on the correct projects. It can also increase productivity by allowing teams to stay focused on what's important and avoiding distractions. CopyPress offers a free Content Analysis Report that you can download right now. 3. Find Your Ideal Platforms When creating digital content, you need to adapt it to your preferred platform. Instagram users prefer visually appealing visuals, while TikTok users enjoy stylish short-form videos. Conducting some market research can aid in identifying your target audience and their preferred platforms. A content planner for marketing will help you plan all the steps required to turn your ideas and concepts into a completed product. It will give you a framework to achieve your goals and ensure everyone on your team is in agreement. A content planning tool such as Monday and Kapost can help with this by allowing you create tasks, assign them to others and collaborate with others, and track progress on a single dashboard. There are other more advanced tools, such as Wrike, that provide drop-down menus and provide an actionable table as well as a message board and a general project timeline. Both come with a free version and more comprehensive subscriptions for teams that require more advanced capabilities. 4. Find Your Content Types A content planner is an excellent tool for anyone, no matter if you're an influencer working alone or with a team of marketing professionals in a large enterprise. It helps you stay organized and ensures that everyone is on the right place. It's an excellent tool for managing content for projects with more time to lead for example, quarterly or annual campaigns. A solid content strategy can help you identify the kinds of content that must be created and how they should be executed. This involves determining the format of your content, for instance blogposts, infographics or podcasts case studies, as well as social media releases. This should include a timetable of the date these pieces will be created and published. It is also important to monitor the metrics that are relevant to your objectives for content marketing, such as engagement and traffic. This will allow you to analyze your results and make the necessary changes. Ahrefs is a great tool to help you understand what works and what doesn't. It can also give you insights on your competition's performance. 5. Identify Your Content Goals When you have clear content objectives Your team can remain on track and ensure they're meeting their objectives. It doesn't matter if it's increasing the number of visitors to your website by rewriting blog posts or increasing customer retention by hosting webinars, having clear goals will assist you in achieving your goals for content marketing. A good content planner will aid in defining your goals by laying out an organized workflow and allowing for collaboration. It can also incorporate tools like image-generation software prompts for text-to-image, and social management apps to streamline the process. A content planner for marketing will assist you in identifying your metrics, key performance indicators (KPIs), and other crucial factors. This will let you evaluate the effectiveness of your content and react to improve your campaign. Bounce rate, website traffic and social media shares are examples of metrics that can be measured. These metrics should all be monitored throughout the duration of your content's lifecycle including publication, production, and distribution. 6. Identify Your Resources A well-thought-out content strategy is useless if you don't have the resources to make it happen. When planning, ensure that you have enough money to accomplish the tasks you have outlined. This may include team or salary payments as well as production costs for materials and web space, and paid marketing tactics. Once you have the budget in place, you can begin assigning tasks to different people. For example, you might want to assign keyword research and copywriting, editing and design to different members of your team. You can also employ a tool like Sprout to make it easier of scheduling content across various platforms and channels. You can connect your social media accounts with the Sprout tool and schedule posts to Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. The tools of Sprout for scheduling comprise an image library that simplifies asset management and saves time during the creation process. 7. Determine your Key Performance Indicators If you're planning to spend many hours creating content, it's essential that your marketing efforts yield results. You can improve your results by analyzing and tracking the most important performance indicators. For instance, a typical KPI for content marketers is the number of repeat customers. This metric can be used to determine how well your content is converting customers to you and to pinpoint areas to improve your future campaigns. It's also important to determine the kind of content you'll create according to your objectives and target audience. This could include posts on social media, blog articles and infographics as well as videos. Once you've identified the various formats for your content, you should make a plan for each one that includes frequency and distribution. This will ensure that the right people are seeing your content at the right time. 8. Find Your Tracking Methods A marketing content plan is an essential tool for any company looking to improve its marketing efforts. It allows you to keep track of your marketing goals as well as your target audience and your resources, while also allowing you the ability to assess your strategy's effectiveness over time. A social media content calendar can help you determine when your posts are scheduled to go live, which will help ensure that your content is posted regularly. You can also prepare for holidays and events that could impact your followers. A keyword content strategy is a great tool to optimize your SEO strategies. It can help you determine the best keywords for your content, which can increase your search engine rankings and visibility. It will also help you evaluate the effectiveness of keyword strategy for content over time. 9. Determine Your Measurements Your marketing plan should allow you to determine which metrics are the most important for each piece, regardless of whether you organize your content based on theme or keyword. This will help you assess the effectiveness of your content to keep improving it. A cloud-based marketing content planner, like Optimizely CMP can aid in managing collaboration between team members and create reports that are useful for making decisions about future content planning.